Archive for the ‘Products’ Category

Posted by: Kat
Hey Everyone,
My amazing friend and client Marcia Leeder is looking for an intern!
This is a great opp to get your feet wet if you’re looking to flex some entry-level social media, marketing, and studio administration muscles.
Do you know someone who needs experience, wants to start on a new career path, or just can’t get enough of being around animals?
Please pass this along.
Deadline for resumes is this Friday at 5pm.
Students welcome!
Thanks!
Kat
Posted by: Kat

Retail Crush: Exuberance

Last month I did one of the best things I could have done for myself. I went to Ottawa as part of the Yummy Mummy Club’s Winterlude celebration on Family Day weekend. And I went without the family. That was my family’s little gift to me. A me-time getaway.

I had 2 nights of luxurious sleep. I met incredible women with life-changing impact. I got spoiled. And I fell in love with my skin.

Posted by: Kat

Branding Rebrand

Whether you’re a mompreneur, or a multinational, brand has never been more relevant, and more misunderstood.

Branding, let’s face it is as much shield as it is strategic advance. The word can be a deft and evasive sweep over much of marketing, pr, design, and in between. You want to talk about a product’s positioning? Talk about its brand. You want to launch a fluff press release just for visibility? Write about brand. The CEO gets caught singing karaoke while bombed on Mai Tais? Spin it around the brand.

Posted by: Jacquie

Hearts

by Jacquie Severs

Valentine’s Day gifts are all about fun. Candy, candles and flowers bring a lot of joy but are temporary. I’ve always thought of lingerie as the gift that keeps on giving, because you can enjoy it for a long time, especially if it is a quality item. The best part about lingerie is that you can receive it as a gift from your partner or if you’re really clever, buy it as a gift for yourself, which you then present on you, as a gift for your partner. Now that my darlings, is a win-win situation!

With that in mind, here are some lovely lingerie options that suit the festive season keeping the special needs of moms and moms-to-be in mind.

Posted by: Kat

Baby On Board - Plane Travel with a Toddler

Just before we left for Vee’s first plane ride and our first family vacation in Cabo, there was a flurry of activity on Twitter. A very perceptive polemic was posted by Corinne McDermott of the fantastic Have Baby Will Travel, and it chilled me to the bone. She had managed to channel my deepest fears about the flight before it even happened. In a raw eloquence she perfectly summarized the discrimination that families face when traveling on flights with young children. It resounded with me. I had never taken Vee on a plane before, but I already lived in fear of scathing looks and eye-rolls and muttered prayers for a quiet trip, because it’s not just on planes that the strange anti-baby vibe is felt. I shouldn’t call it anti-baby. Instead I think I’ll address it as a mob mentality. And if the mob had a name, it would be the BAPs, or Baby Appropriateness Police. Moms know that this is the silent movement that judges the appropriateness of you having brought your child into an environment thought more suitable for adults. Like an office. Or even a doctor’s office. Or a restaurant. You’d be surprised how often moms get shot that attitude. Even celebrity moms get hassled. Just yesterday I saw Tori Spelling tweet “thr’s a super famous Boxer in the restaurant we R at sitting nxt 2 us. He looked SO pissed when we brought R kids in 4 dinner. So rude! #FB